News: See how these cannabis brands are thinking outside-the-box

June 20, 2018 — By the Booth: See how these cannabis brands are thinking outside-the-box

Patio Interactive – 360 VR Tours of Facilities, Packaging & Product

What It’s About: Using 360 video, VR, and AR companies like Patio Interactive showcase cannabis farms, their tech and their production process (the next best thing to a good old-fashioned brewery or wine tour). This creative has limitless possibilities and can even act as an attraction for marketing and entertainment events or trade shows. On the consumer side, augmented reality sidesteps the plain packaging proposition creating a unique product experience that shows off brand elements digitally.

We chatted with Charles Bern (Co-founder of Patio Interactive) to find out what he thinks of the possibilities: “Brands can’t talk about any lifestyle-related benefits of their products but they can focus on other areas of differentiation. The market potential is in normalizing the product in the eyes of the masses. Winning brands can reduce the stigma by showing real aspects of their business, the technology they use and their processes to ensure quality”.Sounds pretty good to us.

Why We Love It: We love that this has virtually no boundaries. Creating content and incorporating animation and motion graphics for AR/VR means we can take promotion, packaging and brand differentiation to the next level, while controlling exposure to only those of legal age.

Read More: http://bythebooth.com/2018/06/20/cannabis-brands-are-thinking-outside-the-box/

Toronto Star: Pushing the boundaries Canadian cannabis companies

April 12, 2018 — Toronto Star: ‘Pushing the boundaries’: Canadian cannabis companies aim to skirt strict rules with creative marketing

Canadian agricultural tech company Future Farm Technologies Inc. is betting other cannabis companies will look to augmented reality, announcing plans earlier this month to spin off its augmented reality assets into a marijuana-sector focused Nextech AR Solutions, which will provide “augmented reality-enhanced packaging” as well as a “virtual budtender platform form for dispensaries.”

Toronto-based Patio Interactive offers cannabis companies who want to use augmented reality the ability to show customers 3D models of the cannabis buds for particular strains.

“They’re pretty interested in pushing the boundaries of what’s possible,” said co-founder Charles Bern.

Marijuana bill C-45 is not yet finalized but the proposed rules stipulate, among other things, that it is prohibited to publish, broadcast or otherwise disseminate promotion of cannabis or related accessories or services “by presenting it or any of its brand elements that associates it or the brand element with… glamour, recreation, excitement, vitality, risk or daring.”

Read More: https://www.thestar.com/business/2018/04/12/pushing-the-boundaries-canadian-cannabis-companies-aim-to-skirt-strict-rules-with-creative-marketing.html

The Globe and Mail: Marijuana firms use creative marketing tactics

APRIL 12, 2018 — The Globe and Mail: Marijuana firms use creative marketing tactics to skirt strict regulations

Toronto-based Patio Interactive offers cannabis companies who want to use augmented reality the ability to show customers 3D models of the cannabis buds for particular strains.

“They’re pretty interested in pushing the boundaries of what’s possible,” said co-founder Charles Bern.

Read more: https://www.theglobeandmail.com/business/article-marijuana-firms-use-creative-marketing-tactics-to-skirt-strict/

CBC News: High-tech firms get ready to light up the weed industry

Feb 14, 2018: High-tech firms get ready to light up the weed industry

In a trendy studio in Toronto’s fashion district, shared by several tech start-ups, you can slip on a pair of glasses and be transported to a weed production facility thousands of kilometres away. 

Users of Patio Interactive’s virtual reality lens can walk through the building, touch the cannabis buds, and learn all about where their weed comes from.

It’s just one of many tools that tech firms are using to slice out a piece of the cannabis action as legalization nears. 

“The boom has already started,” Charles Bern, the founder of Patio Interactive, told CBC Toronto. “The levels of innovation, technology, the ripple-effect of the industry has already been felt. Companies have been gearing up.”

Read More: http://www.cbc.ca/news/canada/toronto/joint-ventures-high-tech-1.4534330