June 20, 2018 — By the Booth: See how these cannabis brands are thinking outside-the-box
Patio Interactive – 360 VR Tours of Facilities, Packaging & Product
What It’s About: Using 360 video, VR, and AR companies like Patio Interactive showcase cannabis farms, their tech and their production process (the next best thing to a good old-fashioned brewery or wine tour). This creative has limitless possibilities and can even act as an attraction for marketing and entertainment events or trade shows. On the consumer side, augmented reality sidesteps the plain packaging proposition creating a unique product experience that shows off brand elements digitally.
We chatted with Charles Bern (Co-founder of Patio Interactive) to find out what he thinks of the possibilities: “Brands can’t talk about any lifestyle-related benefits of their products but they can focus on other areas of differentiation. The market potential is in normalizing the product in the eyes of the masses. Winning brands can reduce the stigma by showing real aspects of their business, the technology they use and their processes to ensure quality”.Sounds pretty good to us.
Why We Love It: We love that this has virtually no boundaries. Creating content and incorporating animation and motion graphics for AR/VR means we can take promotion, packaging and brand differentiation to the next level, while controlling exposure to only those of legal age.