PATIO Interactive

Cannabis 360VR Facility Tour

CannTrust

We created a 360VR tour to showcase the true scale and quality of production happening at CannTrust’s grow facilities. Through an immersive walkthrough in virtual reality, we helped CannTrust show the seed to sale journey, behind the scenes processes and the state of the art cultivation that makes CannTrust LP of the year.

As cannabis recreational legalization was approaching, CannTrust was looking to target consumers in the fast growing market in an innovative and forward thinking way.

With strict marketing regulations, there were many limitations as to what could be shown or demonstrated and communicated about the brand and product. The cannabis licensed producer was not able to demonstrate physical products at events and was in search of an alternative approach to getting people to know the product.

The 360 virtual reality experience takes guests into CannTrust’s 430,000-square-foot Niagara greenhouse facility and explores different flowers and strains up close, discovering what makes CannTrust unique and reliable.

Centered around quality of product and production processes, guests are not only able to experience a behind-the-scenes look into a real cannabis production facility. Given a number of constraints like location, high security, fear of contamination and quality control, operating physical tours at the facility for thousands of people was not a possibility and not an effective approach.

As a Cannabis producer in Canada’s newly legal recreational market, exhibiting at a variety of conferences was critical in building brand presence and advocacy among consumers.

This VR solution made education of the product & process accessible to a wider audience and stand out from the sea of competitors.

Benefits

Offered an immersive and virtually realistic tour of the facility without travel or cost
Increased demonstrations & accessibility, where anyone can do it and multiple people at once
Allowed guests can get up close to the product and visit the facility without leaving the physical event
With the Oculus Go headsets, it made the experience possible to be transported and shown anywhere
Easy to repeat and take to multiple events throughout the year, giving the solution a long lifespan and infinite views

“The VR experience was the best investment we ever made. It’s a big deal. People watch it and they react, “WOW that’s incredible”. We met with some of the biggest investment funds in the world, some of them said they wished everybody came to them with a program like this. They’d never seen anything like it before. It’s well worth all the money and time we’ve invested.”

— Jeffrey Zietlow, VP of Innovation, CannTrust

Following use at many events in 2018, the VR tour continues to be used in 2019 and 2020 with further headsets deployed to investor relations teams and retail sales teams across Canada. This allowed consistent communication of the company’s brand values and educate people about their production process in an exciting, engaging, cost effective, and memorable way.

As a result, investors all over the world are able to visit and experience the company’s grow facilities without any travel, and sales teams are able to bring VR headsets to meetings to excite and educate retailers more about the company.