– Converse just released a new line of waterproof winter boots and was looking to promote the September product launch
– How can we get guests to walk on winter weather without snow outside yet?
– How can we prepare consumers for the winter and get them to buy these winter boots before the snow hits?
– How do we make this influencer activation exciting, engaging, different? All while being a cool activation for influencers to want to share and post media coverage.
– How do we simulate the positive effect and result of wearing the boots during the winter and in snow?