Walking Winter Wonderland
Converse
We teamed up with Well and Good to develop an immersive and playful experiential installation for Converse Shoes to promote their new upcoming line of waterproof winter boots.
Simulating a Winter Wonderland
Converse just released a new line of waterproof winter boots and was looking for a fun and engaging way to promote their September product launch.
We developed an experience to simulate winter weather in the fall season for a different kind of influencer activation event.
Our Approach
The medium we chose was a motion-tracked floor projection. At the pop up activation, we worked with the client to develop an interactive floor to give influencers a taste of what it feels like to walk in winter weather.
Using motion-tracking sensors and light projections, the digital snow-covered floor could be uncovered by walking overtop, track foot gestures and triggering delightful animations as people wander about.
Final solution and the impact.
Throughout the 4-day PR activation across Toronto and Montreal, hundreds of media influencers were invited to try on their new Converse winter boots and walk across the interactive snowscape, revealing a real-time view of a colorful cityscape below.
Related Works
Curious to learn more?
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