The medium we chose was an interactive motion-tracked floor display.
With some provided graphics from the client, a custom game was created to give influencers a taste of what it feels like to walk on winter weather. On event days, guests will line-up to enter an enclosed cube-environment where visuals will be projected onto the designated floorspace. When stepped on, a second layer is uncovered revealing a colourful aerial cityscape graphic.
Utilizing motion-tracking technology, this activation was designed to create an interactive and responsive “living floor” that encourages engagement and footprint with the brand.