Although their production facilities have since moved to Scarborough, we were tasked to create an experience to educate guests visiting the Distillery location on how their beer is made, and the origin story of the local Mill Street brand post-acquisition to Labatt Breweries.
The 360VR film was a perfect viewing experience for the smaller downtown location. To add an authentic and personal touch we featured the founder walking viewers through the story and history of Mill Street.
We wanted to educate guests on Mill St.’s iconic beer brands as they taste-tested a flight of beer samples to further enhance the experience. Through virtual reality we were able to bring the tour to the guests by providing a true-to-life virtual walk-through on how beer is made in the Scarborough main facility at the historical heart of the city.