The Stigma Machine
Evio Beauty
EVIO Beauty is a cosmetics brand with a mission to build a judgement-free community rooted in Education, Empowerment and Cannabis.
With the launch of their new sustainable products, EVIO wanted to create an experience that piques curiosity and generates more awareness and conversations about topics with a lot of stigma.
Dialogue Through Playful Interactions
The EVIO vending machine features a touchscreen, camera and speakers that can be used in a variety of campaigns. This web-based implmentation allows EVIO the flexibility to run dynamic engagements to scale and analytics to inform any future campaigns.
Breaking the Stigma
As part of the product launch event coinciding with International Women’s Day, we created a quiz to engage visitors on how much they know about famous achievements by women throughout history.
Afterwards visitors can share their results on social media and receive a gift!
Related Works
Converse
CannTrust
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