As big fans of the show, we were really passionate about communicating the core aspects of the iconic series while making it more accessible to the general audience. That’s why we built an Augmented Reality personality quiz inspired by the show that allows fans to go through a selection process as if they were going on vacation at Delos.

A holographic Host walks users through a questionnaire before presenting which character they are most likely to be. Fans can also take selfies and explore exclusive HBO Westworld content for the upcoming season.

The AR experience was the centerpiece of the promotional activation, creating a dynamic, interactive and engaging way for viewers to explore a part of the Westworld universe and learn more about the show.

We used marker-based AR which allowed users to trigger the experience anywhere the Westworld logo was present. The experience was available on stationed iPads on-site, but available for public download in both Android and IOS app stores.

The final multi-lingual experience was deployed as part of national roll-out, integrated in their roadshow across Canada. Over the span of the 4 months the campaign reached 20+ locations with 800+ app downloads throughout the activation.