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The Globe and Mail: Marijuana firms use creative marketing tactics

APRIL 12, 2018 — The Globe and Mail: Marijuana firms use creative marketing tactics to skirt strict regulations

Toronto-based Patio Interactive offers cannabis companies who want to use augmented reality the ability to show customers 3D models of the cannabis buds for particular strains.

“They’re pretty interested in pushing the boundaries of what’s possible,” said co-founder Charles Bern.

Read more: https://www.theglobeandmail.com/business/article-marijuana-firms-use-creative-marketing-tactics-to-skirt-strict/

CBC News: High-tech firms get ready to light up the weed industry

Feb 14, 2018: High-tech firms get ready to light up the weed industry

In a trendy studio in Toronto’s fashion district, shared by several tech start-ups, you can slip on a pair of glasses and be transported to a weed production facility thousands of kilometres away. 

Users of Patio Interactive’s virtual reality lens can walk through the building, touch the cannabis buds, and learn all about where their weed comes from.

It’s just one of many tools that tech firms are using to slice out a piece of the cannabis action as legalization nears. 

“The boom has already started,” Charles Bern, the founder of Patio Interactive, told CBC Toronto. “The levels of innovation, technology, the ripple-effect of the industry has already been felt. Companies have been gearing up.”

Read More: http://www.cbc.ca/news/canada/toronto/joint-ventures-high-tech-1.4534330