April 12, 2018 — Toronto Star: ‘Pushing the boundaries’: Canadian cannabis companies aim to skirt strict rules with creative marketing
Canadian agricultural tech company Future Farm Technologies Inc. is betting other cannabis companies will look to augmented reality, announcing plans earlier this month to spin off its augmented reality assets into a marijuana-sector focused Nextech AR Solutions, which will provide “augmented reality-enhanced packaging” as well as a “virtual budtender platform form for dispensaries.”
Toronto-based Patio Interactive offers cannabis companies who want to use augmented reality the ability to show customers 3D models of the cannabis buds for particular strains.
“They’re pretty interested in pushing the boundaries of what’s possible,” said co-founder Charles Bern.
Marijuana bill C-45 is not yet finalized but the proposed rules stipulate, among other things, that it is prohibited to publish, broadcast or otherwise disseminate promotion of cannabis or related accessories or services “by presenting it or any of its brand elements that associates it or the brand element with… glamour, recreation, excitement, vitality, risk or daring.”